Chingona, what does it mean?

Chingona became a popular term in 2017 when a woman in California decided to retake the work and make handbags that went viral! Throughout Latin America and in many Latinx communities in the United States, the word chingona had negative connotations. But that all changed when a Latina DYI creator, Melina Duarte, decided to take back the word and define it on handbags. The movement caught on fire online, and we all began calling each other Chingonas! Chingona means a woman who is intelligent, fearless, and can get things done!


The word has historically been used to describe women who are “too aggressive,” while the masculine version of the word “chingon” is used to compliment men.


Mujeres are now taking the word to be a universal way of becoming the best version of who you are, not discounting your roots, history, and culture! Join the movement!


In fact, at Midwest Mujeres, we have partnered with Aspira Consulting to bring you a Chingona Leadership Program that will introduce you to ways to reach your dreams! This four-week class will cover how you can use your chingona skills of being intelligent, fearless, and a person who can get things done! You have done everything for yourself, and we know it's hard to ask for help. Your time is super limited, but your dreams aren't! We can help. Our course is interactive and designed to engage your culture and strengths that people can't see in a resume or an interview, so how can you show them? We will teach you how!


You've worked hard to achieve your career goals. But why is your career growth difficult or elusive?
We can help you tell your story!

PROGRAM topics & dates

*Sessions will be on Thursdays from 7 PM - 8:30 PM Central Time


Nov 10: 5 Tips to be Chingona on LinkedIn Nov 17: How to Network Like a Comadre Dec 1: Create & Promote Your Career Portfolio Like a Chingona

Dec 8: Participant Presentations


Sign up: https://bit.ly/chingonalp