Culture Heals, Cultura Cura
If we want unity we must create opportunities for culture to be celebrated.
Araceli Esparza helps companies and nonprofits build bridges with donors and audiences to create authentic strategies that have a positive impact on marginalized communities.
We help national brands, businesses, and social service agencies connect to their diversity, equity, and inclusion mission through speaking engagement, strategic outreach consulting, and intersectionality workshops using social emotional intelligence to create an inclusive work environment.
We help create authentic connections that have a positive impact.
A little bit of Dairy, a Midwest heart, and a lot of Salsa.
I am a first generation Latina born and raised in Wisconsin. I bet you didn’t think there were any Mexicans in Wisconsin, but we are actually the third largest population, after White and Black people. Notice how I didn’t use the word minority, growing up in the midwest I was keenly aware that my name and family were different.
This experience and others gave me the unique advantage to see how groups of people interacted in the same spaces but separate.
As the Latino population grew in Wisconsin so did the occurrences of our culture festivals, businesses, art, and nuances that make up our culture. I am a natural cultural connector, storyteller, event planner, and creative.
Using my skills I have created a new career path of speaker, consultant, and workshop facilitator. Given my experience in the public and non-profit sector for over 15 years, I have used my connections, creativity and ability to organize to raise thousands for nonprofit efforts, deliver quality workshops, mentor other women of color on their business or outreach efforts, and have been published in several anthologies.
I have focused my creativity to create spaces where meaningful energy is being exchanged where social change begins with getting to know your whole story, where your ideas are being amplified. These are the things that I enjoy doing and helping other women do, and other agencies or groups to come together and make a statement, a call to action to support, or to keep the promise of honoring diversity.
I speak on the funding gap that I have witnessed as nonprofit consultant, I speak on the need to upskill Latinas in the Tech industry to enhance our skills to increase our earning potential. Tech skill like social media marketing has given me opportunities to increase my knowledge and afforded me a career and flexibility that I do not see many Latinas do. I want to help change that.
Curating ideas from the social justice movement
Cultivating actions from donors and their audiences
Connecting hearts from grassroots movements to corporations
Araceli is a connector for regional campaigns for equity building for social justice issues that directly cultivate diverse leaders in Black and Latinas, along with other marginalized communities. As a social entrepreneur, Araceli has coached many women and minority business owners for branding and asset building. For universities, and nonprofits she counsels on strategic outreach, building anti-bias and intersectionality culture, she consults on inclusive and accessible virtual events. Her approach to cultural shifts, strategic marketing, and professional development, are grounded in brand development and cultivating cultural community events.
Named as 2018 Wisconsin’s Most Influential Latina, Araceli uses her status to give a platform to other Latinas who are growing their missions. She is deeply committed to building equity for Black and Latino grassroots micro-movements through serious sponsorship/match-making/donor relationships/mentorship relationships that go beyond the money.
Araceli is passionate about advocating for women, diversity, equity and inclusion in nonprofit professional spaces. As a mentor, Araceli advises women-and social justice centered movements at the forming stage, with the goal of empowering women of color to use social media and branding to further their reach and impact.
Araceli is a dynamic speaker on leadership, diversity, and inclusion, business, and women’s issues. She speaks on the funding gap in the nonprofit industry and how we have to tackle the bias of our donors and audiences. With the goal of spreading awareness of the value that people of color lead agencies and movement makers give to the community. She speaks to nonprofits and businesses about intersectionality, DEI culture building, and outreach strategy and engagement. She inspires and captivates audiences with her authenticity, poetics, and ability to see the connection from boardroom to providing social services.
Araceli resides in Madison, WI with her husband Mauricio and their two children, a doggie and of course, a guinea pig!