Authentic Engagement:
We prioritize genuine relationships that honor lived experiences and cultural identities, ensuring that our work reflects the true needs and aspirations of diverse communities.
Empowerment Through Storytelling:
We believe in the transformative power of storytelling to heal, inspire, and drive action, providing individuals and organizations with tools to share their narratives confidently and authentically.
Leadership & Purpose Coaching
Rather than giving advice, I create a space for deep reflection through thoughtful questions, helping you uncover the beliefs, strengths, and patterns that shape your decisions. From that awareness comes expression—the confidence to live, lead, and create a life that reflects your values and your voice.
Learn More About Araceli
Hi, I'm Araceli.
I'm a speaker, author, coach, and founder of Midwest Mujeres.
Here's what I love to do:
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Coach women through career transitions, purpose, and personal growth using my Awareness & Expression (AE) Method™.
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Speak on leadership, belonging, storytelling, and economic mobility.
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Build community by creating spaces where people feel seen, connected, and inspired to grow.
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Write and create books, workshops, and conversations that help people reconnect with themselves.
A little bit of Dairy, a Midwest heart, and a lot of Salsa.
I am also the founder of Midwest Mujeres, a unique nonprofit organization that works with all women and femmes to close the wage gap through education and empowerment. I am determined to create spaces for storytelling since I believe it is possible to bring about social change through stories. I often speak on how to achieve this while avoiding common pitfalls such as tokenism, creating silos, and performative diversity. If you want to learn more about my work, please book a discovery call with me by clicking the following link!